Ulysse Avocats (Marie Schocher and Aubane Revol Germain) have assisted Aquiti Gestion (through NACI 1) with a primary LBO of Effinity, for a total of €11.5 m.
Created over 20 years ago, with offices in Bordeaux, Paris, Montpellier and Roubaix, Effinity – a performance and digital marketing acquisition agency – helps brands to attract new customers and potential customers into their digital ecosystem. In particular it is the leading player in affiliate marketing in France. In 2021, Effinity posted revenues of almost €30 m.
This LBO is therefore a logical next step in the corporate project, strengthening the company to meet the challenges of tomorrow, from the professionalisation of digital acquisition to the development of omnichannel strategies and responsible marketing. With a fast-growing market in view and new projects to launch, the executive team decided to join forces with Aquiti Gestion to start a new chapter of its history and ensure a smooth transition within Effinity’s senior management, securing the company’s long-term future and putting it in the best possible position to further accelerate its growth.
Lawyers involved
Ulysse Avocats represented Aquiti and carried out the Corporate Due Diligence.
Lawyers involved: Marie Schocher and Aubane Revol Germain.
Other parties involved
- Business law firm: Marceau Avocats – Jean-François Binet
- Fund-raising consultants: Shamrock Capital Partners – Mathieu Daouphars
- Investor : Aquiti Gestion – Edouard Thomas
- Investor’s financial advisor: Squareness – Antoine Suderie
- LBO borrowing: Banque Populaire – Christian de Roquefeuille and Caisse d’Épargne – Sophie Coquillas